The imagery used to communicate climate change can and should be more diverse than polar bears and melting ice. Climate Visuals takes the first steps towards helping communicators tell a better visual story about climate change in their report, “7 principles for visual climate change communication.”
Every day, thousands of images of climate change are shared around the world. But while research on the verbal and written communication of climate change has proliferated, our understanding of how people interpret visual images of climate change is limited to a much smaller number of academic studies, which do not provide much in the way of practical guidance for communicators. As a result, the iconography of climate change has remained relatively static. This report summarises the research underpinning the Climate Visuals website and presents the key findings so that practitioners can take an evidence-based approach to visual communication.